Privacy Policy
Last updated: February 2026
This Privacy Policy explains how Know Your Margin ("we", "us", "our") collects, uses, and protects information when you visit knowyourmargin.com. We are committed to handling your information responsibly and in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Information we collect
We collect information in the following ways:
- Information you provide directly — if you contact us via email or complete a pre-order, we collect your email address and any information you choose to share.
- Payment information — pre-orders are processed by Stripe. We do not store your payment details. Stripe's privacy policy applies to payment data and can be found at stripe.com/privacy.
- Analytics data — we use Google Analytics and Microsoft Clarity to understand how visitors use this site. These tools collect anonymised data including pages visited, time on site, device type, and general location. This data does not identify you personally.
How we use your information
- To process your pre-order and contact you when the product launches
- To respond to questions or enquiries you send us
- To understand how people use our website so we can improve it
Google Analytics
We use Google Analytics to collect anonymised information about how visitors use this site. Google Analytics uses cookies to collect this data. The information generated is transmitted to and stored by Google. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.
Hotjar
We use Hotjar to record anonymised session data including mouse movements, clicks, scrolling behaviour and heatmaps. This helps us understand how people interact with the site. Hotjar does not collect personally identifiable information. You can learn more at Hotjar's Privacy Policy.
Cookies
Google Analytics and Microsoft Clarity use cookies to function. These are small text files stored in your browser. They do not contain personal information. You can disable cookies in your browser settings at any time, though this may affect how the site functions.
Sharing your information
We do not sell, trade, or rent your personal information to third parties. We only share data with the following service providers as necessary to operate this site:
- Stripe — payment processing
- Google — analytics
- Hotjar — session analytics and heatmaps
- Netlify — website hosting
Data storage
This website is hosted by Netlify. Data collected through Google Analytics and Microsoft Clarity may be stored on servers outside Australia, including in the United States. By using this site you consent to this transfer.
Your rights
Under the Australian Privacy Act you have the right to access personal information we hold about you and request corrections if it is inaccurate. To make a request, email us at fred@knowyourmargin.com.
Changes to this policy
We may update this policy from time to time. The date at the top of this page reflects the most recent update. Continued use of the site after changes constitutes acceptance of the updated policy.
Contact
If you have any questions about this Privacy Policy, contact us at fred@knowyourmargin.com.